Show #15: Let’s Talk About What You Don’t Do

With: Deryl Sweeney

Topic: Let’s Talk About What You Don’t Do

We all spend so much time telling people what we do. Have you ever considered the benefits of telling people what you DON’T DO? In this video, I dig into how that part of your messaging is crucial to driving differentiation and positioning.

What don’t you do in your business that you should be telling the world about?

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