Sounds like a terrible idea doesn’t it? Everything inside of me says that if we hear a ferocious roar, we should run in the opposite direction. Away from the roar.
And that makes a lot of sense if our only goal is to stay safe. But what if we have a different goal? What if we want to build a business that we’re wildly passionate about and live a life a life that we truly love?
In that case… it might be time for all of us to run toward the roar!