Episode 29: Selling The Shortcut

With: Deryl Sweeney

Topic: Selling The Shortcut

As I thought about my current group of clients, I was able to see the shortcut every one of them hired me to be.

Growth. Transition. Launching a new business. Taking an existing one to the next level. While their motivations are all different, the impact of the shortcut resonated deeply with each of them.

What about your customers? What shortcut did they hire you to be? And how effectively can you communicate that to your audience? It just might be your path to growth!

And for anyone telling you there are no shortcuts, I’d argue they’re just not paying attention.

Download The FREE Selling The Shortcut Reflection Worksheet to apply everything we talked about to your business!


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